How merchandise can help your fundraising.
Human rights, nature conservation, and environmental protection – these are just a few of the causes a Non-Governmental Organization (NGO) might champion. If you're reading this, chances are you're already well aware. You also understand that setting up and managing one can be quite challenging.
One particularly challenging aspect is the fundraising process, an area where regrettably, many organizations falter. That's precisely why we're here: to elucidate how merchandise can expand your outreach, enhance fundraising efforts, and elevate your public image.
Nonprofits worldwide are driven by admirable goals for our planet. In light of this, it's imperative for your foundation or charity to distinguish itself. A robust corporate identity is essential, and there are numerous avenues to achieve this.
One way is by translating your CI into personalized and branded merchandise. Internally, it has the power to boost team spirit within your organization, serving as a constant reminder of the shared cause that brought everyone together. Externally, merchandise can be a means to delight and show appreciation to your supporters, while also fostering a sense of belonging among them.
Indeed, inexpensive giveaways aren't the answer. Such items are often produced under questionable conditions and tend to be discarded shortly after receipt. Especially if you're associated with an organization advocating for better working conditions or environmental causes, this would certainly contradict the message you aim to convey.
High-quality products, on the other hand, might be kept forever. Imagine a tote bag with a cool design that your team and your supporters would be using regularly. It could get attention outside the working place. For instance, in the supermarket or on public transport. It would make people more aware of your cause, without having to approach people.
Small giveaways such as a pen, stickers, and bottles are quite popular and have proven themselves over and over. But how about making it different to other fundraiser with sustainable products - like a bag of seeds?
They could be more of an eye-catcher than you realize! And they give the recipient the opportunity to help the environment instantly, even in a small way.
If you don't have an in-house designer for your organization's merchandise, don't worry. When you order merchandise with us, it comes with a session with our skilled designers. This not only ensures that the designs are visually appealing but also align perfectly with your vision. In addition to that, we can even offer you warehousing for your final products, where you only pay for every used square meter.
Here's where it gets interesting - to ease the organization of all products and their distribution, there are several cloud software programs you could use to navigate everything within a few clicks. Your organization could, for example, create a Promo Shop for its supporter or member, where they could choose products from your inventory and send them straight to their homes. You can coordinate and monitor all inventories and shipments on the platform.
Another option would be to use our platform's integrations feature. So instead of always shipping the products all by yourself, it can be set up so it's automatically shipped. After connecting your platform to your own CRM/HR tool and defining the occasion you would like to send out items, you can just relax and lean back. Merchandise could then be sent out every time a supporter makes a big donation, or you get a new member.
Get in contact with us for more information and let us help you make your message to your supporters and the world more authentic
Take care and see you soon!